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Behind the design of the Izinto Towers T-Shirt

Usually, the first thing one thinks of when picturing the Soweto skyline is the Orlando power station cooling towers. They have been around since 1951 and one serves as an advertising billboard, while the other has the largest mural painting in South Africa. These towers have become an increasingly noticeable landmark in Soweto and are symbolic of the strength and resilience possessed by the residents. They have stood strong for over six decades and have witnessed the very colourful history of the place they call home. 

The Oxford dictionary of English defines minimalism as “[a] deliberate lack of decoration and adornment in style or design”. Minimalism makes content stand out and lets it be the focal point. Visually, it is meant to be calming and to bring the mind down to the basics. Less, really, is more. With minimal content to process, the important information is at the forefront and there is no confusion about what is being communicated. Wearing simple clothing reflects a sense of mindfulness of one’s surroundings and of oneself. 

Only having the Soweto towers on the T-shirt shows the importance of these towers in Sowetan’s lives. They represent the never-dying spirit and recognisability of the Sowetan. These are people that stand out in a crowd, much like the towers do along the horizon. And just like the mural on one of the towers, we are an infusion of different skills, experiences and especially languages because of our diverse surroundings. 

As we know, nothing around us is meaningless or random, and colours are no exception. They are symbolic. The Izinto towers T-shirt is an off-white colour, the one tower is red, while the other is green. The Izinto logo has been placed at the forefront  on a background of a light pink circle on top of the towers. Let’s break down what each colour symbolises. 

Off-white is considered a neutral and calming colour. It carries some of the same pureness, softness and cleanliness of white but is slightly richer with a warmer undertone. This reflects the atmosphere of Soweto. A new (post-apartheid) era has brought about some purity after the gruesome history it holds. So even though a brighter day has come, the blood-stained past isn’t forgotten. Now there is a sense of softness and the fears around Soweto have, almost completely, been calmed. 

Red is determined, assertive, enthusiastic, powerful, passionate and exciting. It symbolises courage, action and confidence. Having one of the towers in this colour is symbolic of the rising enthusiasm, power and exciting passion growing amongst the people, and especially the youth, of Soweto. There is determination to represent this wonderful place. 

Green is the colour of life, renewal and growth. It is also traditionally associated with ambition and money. The colour has healing power and is understood to be restful and relaxing. The second tower is in this colour and it perfectly represents the life, renewal and growth of Soweto. Especially in terms of becoming a tourist attraction and generally trying to become a place of income generation since the lift of banning the creation of employment centres in 1977. 

Light pink is the colour of universal love of oneself and others. It represents friendship, harmony and approachability. These are qualities that the Izinto brand is trying to promote with this new tee. It is to try and promote pride amongst Sowetan’s to represent where they are from and to show that it is not as scary as some people might think. Anyway, it’s not like we needed the reminder to represent where we are from, because we already do so – proudly! We love representing this extraordinary place. But a reminder and a new means to do so is always appreciated. 

  • Written by: Mohau Wa-Luruli

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Izinto Clothing pays tribute to the legend Dr Mageu.

Once upon a time there was an artist called Ignatius “Dr Mageu” Ntshebele aka Geuzin wamampela, Dr. Mageu was a kwaito artist who was a member of the group Brothers of Peace, and also worked with TKZee family. 

It is no brainer why we chose to pay him homage. because everyone who has listened to his music knows that Geuzin was a lyrical genius, who was very proud of where he comes from, Geuzin was born and bred in Soweto Chiawelo.

Sadly the legend passed away in September 2008 while serving a 7 year sentence in prison (May his soul Rest in Power), and on top of that it is extremely difficult to find information about him online (its like he fell from the face of the earth), all you will find is bad press (dread!), not much is being said about the role he played in transforming the South African music scene.

So we took it upon ourselves to pay him homage lest we forget right? we decided to use a quote from one of his famous tracks “Yekelani ft Sbu Amalawyer”  to incorporate it to our new Izinto Clothing t-shirt. Bathi Bathi Ngithi Ngithi Ngiphum Elokshin” translating They say They say, I say I say I come from the ghetto, excuse the repetition 🙂

Izinto Clothing Front left chest print logo

The front of the t-shirt is very minimal and only has a small Izinto logo on the left chest, the back is quite bold yet clean to balance and compliment the front of the tee.

Izinto Clothing T-shirt Back Bathi Bathi…

The t-shirt is available now here.

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Anti-fashion is a fashion trend: 2017

Anti-fashion is slowly becoming one of the most popular fashion trend in 2017.

Wolup, what is anti-fashion?

Anti-fashion is various styles of fashion which are contrary to the latest trends, think of Bob is wearing bootleg jeans in 2017, weird right?

Did you say, Anti-fashion is fashionable?

Yes anti-fashion is fashionable thanks to the brands like Vetements with their popular DHL t shirt and recently Kith with the collaboration with Coke. these brands have taken signage chic to the next level by giving these popular brands a Secondary meaning.

Image result for Kith coke


What makes this style unique?

This is a low key yet in your face type of style, the idea here is to send out a message that fashion does not have to be defined or complicated but rather comfortable.

Who can rock this style?

Everyone can rock this style,albeit it is more for minimalist (The no form of validation needed type) this style works well with both males and females,

How can I rock it?

This style can compliment almost any outfit, jeans, shorts, skirts you name it. “yonke insipho iyawasha” dont believe us? check out the below pics for some inspiration.

Image result for Kith cokeImage result for dhl t shirtImage result for Kodak tshirt

Thats so cool! where can I get mine?

Easy, we have designed our very own South African signage Chic t shirt:

You dig? Well you can get the Izinto no:1 tshirt here

You can also find out what inspired the Izinto No:1 Tshrt here.